I’m sure many of you have heard the term “consumerization” and have an opinion about it. It seems that consumers are becoming increasingly aware of their actions and choices. It is an unfortunate reality and one that we have to accept.
I think we all know people who are getting really upset with the increase of stuff that they buy and how it affects their emotions. We are becoming more aware of our choices and how they affect us, and that is a good thing. However, we have to remember that stuff we buy is mostly going to be in the form of things that we use, and not necessarily stuff that actually makes our lives more comfortable. It’s not like we’re getting a new car or a new house.
The problem is so many of us think that we are the only ones that use stuff that we buy. Because if we buy something new, it is not going to be in it for the long haul. A good example of this is how we buy new clothes. If you are reading this right here, you probably own a new pair of jeans. That new pair of jeans is going to be there for a while.
The truth is that you probably don’t really need new jeans. You probably wear pants you already own. If you don’t wear jeans, you’re probably wearing a different type of pants. This becomes more and more true, and a lot more obvious, when it comes to clothing. For instance, the pants you buy every year are probably going to be the same color. And this is what makes it really obvious to you, and to the people around you, that this is the case.
It’s the difference between new and vintage. Vintage is the older piece of clothing with the same colors and fabrics as the newest stuff you bought. And then when the new stuff comes out in the stores, the new stuff is actually older. Vintage can be very true, and it is an important piece of marketing. But consumerization is a bit trickier to grasp because you can’t just buy your clothes from the same place and expect them to be the same.
You are right. You can go to the same store and buy your clothes but these stores do not have the same things that the new stores have. They are all different, and all have slightly different styles. Consumerization is exactly what it sounds like it is, the same. So if you are going to buy your clothes from the same place they will have slightly different colors, fabrics, and styles.
So if you buy your clothes from the same place, there will be some things that it will look like you are getting from the same place, but these things might be different. However, they might be similar to the items that the stores have to offer because they are all at different prices. If you buy your clothes from the new stores, which you would have to do if you had to move to a new town, you can buy them at the same price from the same store.
If you are the type of consumer who is always on the lookout for the latest and greatest and is constantly buying from the same place, then you are probably in the consumerization category. Consumers are the type who have no clue what they are buying, and they are the type who are constantly looking for the latest and greatest.
Consumerism is a broad term that covers the actions of people who try to get the latest and greatest and the best for themselves, not necessarily for others. The kind of consumerism we’re talking about is the type who always looks for the newest and coolest products and clothes, the type who has no problem buying the newest and coolest things no matter what the price tag says.
As I mentioned above, the best kind of consumerism that the people I mentioned are talking about is one that involves buying things that you don’t really want. However, I also said that consumerism is a broad term that covers the actions of people who try to get the newest and greatest and the best for themselves, not necessarily for others.